Isabel Marant et son ambition de faire du luxe à la « parisienne » une entreprise de 500 millions d’euros

The French designer brand has bounced back from the pandemic strongly, with 2022 sales approaching €300 million. Now, the company is laying plans for its next stage of growth, debuting a new logo to signal bigger ambitions.

For Isabel Marant, the new year brings with it a new look. On Monday, the French label will unveil a new brand identity, complete with a refreshed logo and updated packaging design conceived by New York-based British art director Peter Miles, who in the past has worked with brands from Marc Jacobs and Celine to Proenza Schouler.