{"id":9789,"date":"2016-11-21T11:05:57","date_gmt":"2016-11-21T11:05:57","guid":{"rendered":"https:\/\/preprod.montefiore.eu\/homair-du-ma-a-tous-les-etages\/"},"modified":"2016-11-21T11:05:57","modified_gmt":"2016-11-21T11:05:57","slug":"homair-du-ma-a-tous-les-etages","status":"publish","type":"post","link":"https:\/\/preprod.montefiore.eu\/en\/homair-du-ma-a-tous-les-etages\/","title":{"rendered":"Homair, du M&A \u00e0 tous les \u00e9tages"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”rgba(0,0,0,0.13)” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7351″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”\/wp-content\/uploads\/2023\/12\/2016-11-21-Homair-Capital-Finance.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”norm”]Depuis 2010, l’exploitant de parcs de mobile-homes a men\u00e9 trois acquisitions d’envergure.En parall\u00e8le del a reprise d’Eurocamp, en 2014, il a accueilli Carlyle \u00e0 son capital et act\u00e9 son retrait de cote.<\/strong><\/p>\n

Chez Homair Group, l’ann\u00e9e 2010 est \u00e0 marquer d’une pierre blanche. Tandis qu’il avait historiquement compt\u00e9 sur la croissance interne et le rachat de campings, l’exploitant de parcs de mobile-homes formalise alors une offensive strat\u00e9gie de croissance externe, sous l’\u00e9gide de son nouveau pr\u00e9sident, Alain Calm\u00e9. Cot\u00e9 sur Alternext et soutenu par Montefiore, Homair pose une premi\u00e8re pierre \u00e0 cet \u00e9difice en rachetant Thomson Al Fresco, le p\u00f4le d’h\u00f4tellerie de plein air du britannique TUI Travel. Il consolide l\u00e0 12 M\u20ac de revenus et s’enrichit d’un millier de mobile-homes r\u00e9partis sur 45 sites en France, en Espagne, en Italie et en Croatie. Le prochain virage sera pris en 2014, encore une fois de l’autre c\u00f4t\u00e9 de la Manche. Contr\u00f4l\u00e9 \u00e0 l’\u00e9poque par Montefiore et Naxicap, Homair rach\u00e8te ainsi Eurocamp \u00e0 Holiday Break. Son chiffre d’affaires, qui s’\u00e9tablissait \u00e0 71 M\u20ac en septembre 2013, bondit \u00e0 180 M\u20ac. De facto, Homair se retrouve \u00e0 la t\u00eate de pr\u00e8s de 15000 mobile-homes r\u00e9partis entre 300 campings. Mais l’histoire ne s’arr\u00eate pas l\u00e0.<\/p>\n

Ren\u00e9gociation bancaire<\/strong><\/p>\n

\u00ab Pendant que nous n\u00e9gociions la reprise d’Eurocamp, Carlyle a approch\u00e9 nos deux partenaires financiers historiques. Simultan\u00e9ment, Homair s’est donc retrouv\u00e9 \u00e0 la fois en position d’acqu\u00e9reur et de cible. Les deux op\u00e9rations se sont d\u00e9nou\u00e9es en parall\u00e8le. Naxicap a ainsi act\u00e9 sa sortie tandis que Montefiore a ramen\u00e9 sa participation \u00e0 environ 25 % du capital et que Carlyle a sign\u00e9 son entr\u00e9e comme actionnaire majoritaire. Quelques mois plus tard, Homair a \u00e9t\u00e9 retir\u00e9 de la cote<\/em> \u00bb, pr\u00e9cise Alain Calm\u00e9. En parall\u00e8le, la documentation bancaire a \u00e9t\u00e9 ren\u00e9goci\u00e9e pour donner \u00e0 Homair toute la flexibilit\u00e9 n\u00e9cessaire pour poursuivre son d\u00e9veloppement. Une souplesse que Homair a utilis\u00e9e en 2006 pour racheter le n\u00e9erlandais European Camping Group, sachant qu’il a aussi mobilis\u00e9 les 10 M\u20ac d’equity mis en r\u00e9serve par Carlyle \u00e0 son entr\u00e9e.<\/p>\n

Un million de touristes<\/strong><\/p>\n

Au fil des ans, Homair s’est aussi attach\u00e9 \u00e0 se doter d’une structure efficace: le holding Homair Group chapeaute les finances et la strat\u00e9gie, HG Support s’occupe, en transversal, de l’entretien de la flotte de mobile-homes, tandis que quatre entit\u00e9s de commercialisation cohabitent avec leurs propres marques (Homair, Eurocamp, Al Fresco et Roan\/ GoCamp). A l’heure qu’il est, Homair peut revendiquer 220 M\u20ac de chiffre d’affaires. Il chapeaute aujourd’hui un parc de 20000 mobile-homes dans lesquels s\u00e9journent un million de touristes \u00e0 raison de sept nuit\u00e9es en moyenne. S’il est pr\u00e9sent dans une dizaine de pays, Homair a surtout tiss\u00e9 sa toile dans quatre march\u00e9s : la France, l’Espagne, l’Italie et la Croatie. Un maillage certes li\u00e9 aux M & A transformants mais aussi aux \u00ab micro-acquisitions \u00bb les reprises de campings se chiffrant \u00e0 deux par an en moyenne. Cette m\u00e9canique bien huil\u00e9e est \u00e0 mettre au cr\u00e9dit des deux hommes qui pilotent la croissance externe au sein de Homair: le pr\u00e9sident et le CFO Philippe de Tr\u00e9miolles – avec toujours, en appui, le m\u00eame avocat, DLA Piper, et le m\u00eame auditeur financier, PwC Transaction Services.<\/p>\n

R\u00e9silience et croissance<\/strong><\/p>\n

Homair peut envisager sereinement sa croissance \u00e0 long terme. \u00ab Le march\u00e9 de l’h\u00f4tellerie de plein air reste tr\u00e8s fragment\u00e9. Rien qu’en France, le plus gros march\u00e9 d’Europe, on compte 9000 campings. Il reste aussi de la place pour orchestrer de vastes mouvements de consolidation<\/em> \u00bb, estime Alain Calm\u00e9. Et quand sonnera l’heure de la sortie pour Carlyle, on peut parier que d’autres financial sponsors seront pr\u00eats \u00e0 prendre le relais. Leur app\u00e9tit pour des actifs au profil tel que celui de Homair, qui combine r\u00e9silience et croissance, n’est plus \u00e0 d\u00e9montrer. La mission d’\u00e9vang\u00e9lisation de l’h\u00f4tellerie de plein air aupr\u00e8s des fonds de private equity a fonctionn\u00e9 \u00e0 merveille. En mai 2016, Apax Partners a pris le relais de Pragma dans Sandaya, avec une offre qui aurait atteint, selon nos informations,
\n170 M\u20ac, soit 13 fois l’Ebitda. En ao\u00fbt 2015, Stirling. Square avait aussi mont\u00e9 un LBO secondaire sur Siblu, pour un montant de l’ordre de 200 M\u20ac. C’est aussi en 2015 que Vacalians (issu du rapprochement entre Vacances Directes et Village Center) a quitt\u00e9 le portefeuille de 21 Centrale Partners pour rejoindre celui de Permira.<\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”VERSION PDF” url=”\/wp-content\/uploads\/2023\/12\/2016-11-21-Homair-Capital-Finance.pdf”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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