{"id":9769,"date":"2017-04-10T15:18:02","date_gmt":"2017-04-10T15:18:02","guid":{"rendered":"https:\/\/preprod.montefiore.eu\/homair-depasse-le-million-de-clients\/"},"modified":"2017-04-10T15:18:02","modified_gmt":"2017-04-10T15:18:02","slug":"homair-depasse-le-million-de-clients","status":"publish","type":"post","link":"https:\/\/preprod.montefiore.eu\/en\/homair-depasse-le-million-de-clients\/","title":{"rendered":"Homair d\u00e9passe le million de clients"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”rgba(0,0,0,0.13)” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7308″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”\/wp-content\/uploads\/2023\/12\/2017-04-10-Le-numero-un-europeen-depasse-le-million-de-clients-1.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”norm”]L\u2019h\u00f4tellerie de plein air a un nouveau num\u00e9ro un europ\u00e9en depuis vendredi dernier: European Camping Group. Le fran\u00e7ais Homair Group, contr\u00f4l\u00e9 \u00e0 hauteur de 70 % parleg\u00e9antam\u00e9ricaindelagestion d\u2019actifs Carlyle \u2013 l\u2019ex-propri\u00e9taire d\u2019Homair, Montefiore Investment, d\u00e9tient encore 25 % du capital, le management en ayant 5 % \u2013, a en effet annonc\u00e9 vendredi dernier son. changement de nom, reprenant de facto celui d\u2019une entreprise n\u00e9erlandaise du secteur qu\u2019il avait acquise l\u2019an dernier. Sans pr\u00e9avis, ni m\u00eame planification, l\u2019op\u00e9ration n\u2019a rien d\u2019un coup marketing.<\/p>\n

En reprenant le nom d\u2019European CampingGroup, la direction de l\u2019ex Homair compte en effet mettre en exergue son europ\u00e9anisation, men\u00e9e au pas de charge depuis 2010 et la reprise de Thomson Al Fresco aupr\u00e8s du g\u00e9ant du tourisme TUI \u2013 cette expansion hors de France s\u2019\u00e9tant, de surcro\u00eet, accompagn\u00e9e de la constitution d\u2019un portefeuille de marques au fil de ses rachats.<\/p>\n

Strat\u00e9gie de consolidation<\/strong><\/p>\n

De fait, le groupe, dont le chiffre d\u2019affaires s\u2019est \u00e9lev\u00e9 \u00e0 223,8 millions d\u2019euros au terme de son exercice 2015-2016 (+30 % et +8 % environ \u00e0 base comparable), soit quasiment onze fois celui constat\u00e9 dix ans auparavant, ne r\u00e9alise plus qu\u2019un quart de son activit\u00e9 sur le march\u00e9 fran\u00e7ais sous la marque Homair. L\u2019essentiel est donc g\u00e9n\u00e9r\u00e9 via ses marques anglaises Al Fresco et Eurocamp, cette derni\u00e8re couvrant \u00e9galement les Pays-Bas et l\u2019Allemagne, et n\u00e9erlandaises Roan et Go4Camp, aussi pr\u00e9sentes outre-Rhin.<\/p>\n

Ce portefeuille de marques n\u2019est pas que compl\u00e9mentaire sur le plan g\u00e9ographique, souligne son pr\u00e9sident, Alain Calm\u00e9. Ainsi, d\u00e9taille t-il, Al Fresco et Roan sont des marques \u00ab premium \u00bb,tandis qu\u2019Homair et Eurocamp sont \u00ab moyen-haut <\/em>de gamme<\/em> \u00bb et Go4Camp \u00ab repositionn\u00e9e moyen de gamme<\/em> \u00bb.<\/p>\n

Quant au parc du groupe, il se r\u00e9partit aujourd\u2019hui dans quatre destinations : France, Espagne, Italie et Croatie. Au total, European Camping Group compte 20.000 unit\u00e9s locatives \u2013 des mobilhomes pour plus de 90 % du parc \u2013 sur 300 campings, dont 24 d\u00e9tenus en propre. Le num\u00e9ro un europ\u00e9en de l\u2019h\u00f4tellerie de plein air, qui a franchi la barre du million de clients lors de son dernier exercice (1,072 million, contre 0,8 million en 2014- 2015), reste plus que jamais offensif. Comme l\u2019observe son pr\u00e9sident, \u00able march\u00e9 reste porteur<\/em> \u00bb et \u00ab sa consolidation va sepoursuivre<\/em> \u00bb.\u2014 C.P.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”VERSION PDF” url=”\/wp-content\/uploads\/2023\/12\/2017-04-10-Le-numero-un-europeen-depasse-le-million-de-clients-1.pdf”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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