{"id":9733,"date":"2018-05-16T13:01:39","date_gmt":"2018-05-16T13:01:39","guid":{"rendered":"https:\/\/preprod.montefiore.eu\/cdiscount-embarque-dans-le-voyage-avec-misterfly\/"},"modified":"2018-05-16T13:01:39","modified_gmt":"2018-05-16T13:01:39","slug":"cdiscount-embarque-dans-le-voyage-avec-misterfly","status":"publish","type":"post","link":"https:\/\/preprod.montefiore.eu\/en\/cdiscount-embarque-dans-le-voyage-avec-misterfly\/","title":{"rendered":"CDiscount embarque dans le voyage avec MisterFly"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”50px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”1px” column_border_color=”rgba(0,0,0,0.13)” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”7251″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”\/wp-content\/uploads\/2023\/12\/Cdiscount-embarque-a-son-tour-dans-le-secteur-du-voyage-avec-MisterFly-1.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”norm”]La filiale de Casino lance, jeudi, sa boutique en ligne sp\u00e9cialis\u00e9e dans le voyage en s\u2019appuyant sur MisterFly, la plate-forme de r\u00e9servation de vols et d\u2019h\u00e9bergement \u00e0 bas co\u00fbt.<\/strong><\/p>\n

Deuxi\u00e8me acteur du commerce en ligne en France derri\u00e8re le g\u00e9ant am\u00e9ricain Amazon, Cdiscount continue de diversifier son offre de services. Apr\u00e8s l\u2019\u00e9nergie, la t\u00e9l\u00e9phonie mobile et le streaming vid\u00e9o et musical en ligne, l\u2019e-commer\u00e7ant du groupe Casino lance, jeudi 17 mai, sa boutique en ligne Cdiscount Voyages. Celle-ci s\u2019appuiera sur la plateforme de r\u00e9servation de vols et d\u2019h\u00e9bergement \u00e0 bas co\u00fbt, MisterFly, cr\u00e9\u00e9e en 2015 par deux anciens fondateurs de Go Voyages.<\/p>\n

Sous la pression des consommateurs, le march\u00e9 du voyage s\u2019est fortement digitalis\u00e9 ces derni\u00e8res ann\u00e9es, avec 20,1 milliards d\u2019euros de volume d\u2019affaires r\u00e9alis\u00e9 sur Internet en 2016, selon la F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance (Fevad). L\u2019e-commerce captait alors 44 % du march\u00e9 du tourisme, soit le taux de p\u00e9n\u00e9tration le plus important, devant les produits culturels (43 %du march\u00e9) et l\u2019habillement (16 %). Les d\u00e9penses touristiques arrivent m\u00eame en troisi\u00e8me position (47 % des r\u00e9pondants) des intentions des acheteurs en ligne en 2018, selon l\u2019enqu\u00eate FEVAD\/CSA de f\u00e9vrier, apr\u00e8s l\u2019habillement (60 %, + 3 points), et les produits culturels (52 %, + 4 points).<\/p>\n

\u00ab Nous serons les moins chers du march\u00e9 \u00bb<\/strong><\/p>\n

Comme d\u2019autres voyagistes, Cdiscount proposera de mani\u00e8re permanente des vols secs et des h\u00e9bergements, tous issus du moteur de recherche de MisterFly. Mais le g\u00e9ant du commerce en ligne esp\u00e8re se diff\u00e9rencier par des ventes flash de s\u00e9jours combin\u00e9s (avion + h\u00f4tel), que les internautes pourront acheter pendant quelques jours. \u00ab 70 offres de s\u00e9jours packag\u00e9s, renouvel\u00e9es chaque semaine sur 40 destinations. Le but est de surprendre les clients<\/em> \u00bb, d\u00e9taille Emmanuel Grenier, PDG de Cdiscount.<\/p>\n

Et de les s\u00e9duire par le prix aussi. \u00ab Nous serons les moins chers du march\u00e9. Entre 10 % et 20 %moins cher<\/em> \u00bb, assure M. Grenier. Pour cela, Cdiscount compte sur sa puissance de n\u00e9gociation aupr\u00e8s des h\u00f4teliers gr\u00e2ce \u00e0 ses 8,4 millions de clients et ses 20 millions de visiteurs uniques chaque mois. Mais aussi par une s\u00e9lection d\u2019h\u00e9bergements \u00ab sur le segment des 3 ou 4 \u00e9toiles alors que tous nos concurrents sont sur du 5 \u00e9toiles<\/em> \u00bb, poursuit-il.<\/p>\n

En mati\u00e8re de s\u00e9jours touristiques comme dans le secteur des assurances, les tarifs des offres sont toutefois difficilement comparables entre elles (dates, prestations\u2026). Mais MisterFly pr\u00e9cise qu\u2019il s\u2019assurera d\u2019\u00eatre le moins cher en temps r\u00e9el \u00ab avec des outils internes qui nous permettent de comparer avec les autres acteurs comme booking.com, indique Nicolas Brumelot, pr\u00e9sident et cofondateur de MisterFly. Si nous ne sommes pas les moins chers, nous ren\u00e9gocierons avec l\u2019h\u00f4telier ou l\u2019offre sera retir\u00e9e<\/em> \u00bb.<\/p>\n

Changement de g\u00e9n\u00e9ration<\/strong><\/p>\n

Ces derni\u00e8res ann\u00e9es, avec l\u2019\u00e9mergence de l\u2019\u00e9conomie num\u00e9rique, le march\u00e9 du voyage a attir\u00e9 de nombreux acteurs. Essentiellement concentr\u00e9e entre les mains
\ndes voyagistes, sa distribution s\u2019est progressivement \u00e9tendue aux grandes surfaces (Leclerc, Carrefour, Auchan\u2026), puis au commerce en ligne \u00e0 la fin des ann\u00e9es 1990, avec des acteurs comme Lastminute.com ou Promovacances.com. Lidl s\u2019est lanc\u00e9 en septembre 2017 dans le secteur, avec une plate-forme de r\u00e9servation de voyages sur Internet. Six mois plus tard, un premier bilan faisait \u00e9tat de plus de 15 000 voyageurs fran\u00e7ais ayant utilis\u00e9 Lidl Voyages, dont 80 % sont d\u00e9j\u00e0 des clients de l\u2019enseigne de grande distribution. 70 % des ventes \u00e9taient faites par le biais du site Internet, et 30 % \u00e0 partir d\u2019un centre d\u2019appel.<\/p>\n

Les acteurs du Net sp\u00e9cialis\u00e9s dans la vente \u00e9v\u00e9nementielle, comme Vente-privee ou Showroomprive, ont \u00e9galement investi le cr\u00e9neau avec des offres promotionnelles \u00e0 dur\u00e9e limit\u00e9e. Apr\u00e8s avoir lanc\u00e9 son offre de voyage en 2010, Vente-privee.com est devenu actionnaire minoritaire en 2015 de MisterFly qui lui
\nfournit ses offres exclusives.<\/p>\n

\u00ab Le changement de g\u00e9n\u00e9ration fait basculer le march\u00e9 du voyage vers l\u2019Internet. Les jeunes sont davantage sur les outils mobiles que sur l\u2019ordinateur,<\/em> et sont habitu\u00e9s aux ventes flash, ce qui est moins le cas des clients plus \u00e2g\u00e9s \u00bb, constate M. Grenier. Dans le Top 15 M\u00e9diam\u00e9trie\/\/NetRatings des sites du e-commerce les plus fr\u00e9quent\u00e9s en France au 3e trimestre 2017, deux sites sont sp\u00e9cialis\u00e9s dans le tourisme : Voyages-Sncf.com en 3e position, avec 12 266 000 visiteurs uniques moyens par mois, et Booking.com, en sixi\u00e8me position (11 403 000).<\/p>\n

La distribution historique continue de souffrir. Onze agences de voyages ont \u00e9t\u00e9 plac\u00e9es en redressement ou liquidation judiciaire au cours du 1er trimestre 2018, selon le palmar\u00e8s Altares sur les d\u00e9faillances d\u2019entreprises.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”VERSION PDF” url=”\/wp-content\/uploads\/2023\/12\/Cdiscount-embarque-a-son-tour-dans-le-secteur-du-voyage-avec-MisterFly-1.pdf”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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